ProTem Marketing
Everything Is Marketing
Building Better Brands
Brand is what people say when you’re not in the room. Do you know what your brand is saying to others? Building a brand is far more than a new logo. It takes work to uncover the real purpose and personality of a business. Protem believes that when companies better understand themselves they create a more meaningful identity.
More Than Words
Writing about your business isn’t so easy, is it? You know what you do but explaining it is another thing. The best practice is to see your business from outside the tent. You have to think like your customer to clearly relate to them. We feel that finding the right words to communicate effectively leads to increased exposure.
Let’s Talk About It
A serious marketing strategy usually requires a sobering examination of the business itself. Is that something you're prepared to do alone? Being on the inside really clouds your perspective and objectivity. Protem believes that when an owner has the courage to audit the condition of the business, real progress will be made.
4word Thinking
Work Like A Dog.
It's reported that the number of dogs in US households exceeds 75 million - with 40% of households having at least one dog. We celebrated Take Your Dog To Work Day on June 22nd and studies have shown that having a pet in your office reduces stress. Continue Reading
It’s a 5k – not a Sprint
The Internet is the most cost-effective form of marketing available today. But you really have to know how to use it. A properly built website is the central hub in allowing the Internet to achieve your goals. It’s not enough just to have a website Continue Reading
The Evolution of ”Getting The Word Out”
In the old days, it was called public relations. You wrote about your company, sent it to a media list and begged them to write about you. Cash helped. Results were slim. Over the past 15 years, people thought that if you built it, they would Continue Reading
Want Online Results? Just Keep Typing.
Of the four main offerings: Advertising, Content, Email and Networks, the choice that can produce the greatest search engine optimization is Content. Generally, the more you update the content on your site the better the optimization. Don’t confuse Continue Reading
Who Is Jim Naylor?
As a thinker, writer and business therapist, Jim believes that his marketing-centered approach has the foremost ability to discover unique, and often unrecognized, qualities in a company and to translate them into traditional and online programs delivering enhanced identity and sales results.
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Who Are You?
You own a business where marketing has taken a back seat or been in hibernation, it needs a brand renovation and new focus or it’s time to tear it down and draw up fresh plans. You’re looking to reenergize marketing with effective, cost-saving management, “out of the tent” perspective and tap into a network of valued resources.